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Location: 361 Stagg Street, Studio 307A, Brooklyn NY
Note: Please keep an eye out for a confirmation email once you purchase your seat
Just finished your latest collection and need some REAL advice on the best way to sell your line?
Join us for an evening with Jessica Goldfond from The Shiny Squirrel to get professional tips on what to do next. The Shiny Squirrel is a highly reputable New York based Public Relations and Brand Agency for emerging designers.
In this lecture based class Jessica will cover all the points you need to know on how to successfully move your collection forward. This is ideal for emerging designers looking to connect directly with their customers and launch their wholesale game to the next level. Regardless if you are just getting started, or have already shown in trade-shows, there will be invaluable lessons for designers on all levels.
During this 90 minute talk, Jessica will discuss how to find stores that are a good fit for your brand, the best way to start a conversation with the buyers, the in's and out's of consignment, pro's and con's of setting a minimum order guide line. Also covered will be the benefits of suggesting a collaborative collection with your favorite stores, how to read your buyers responses and tailor your collection and/or pricing accordingly, how to connect with your customer directly and most importantly, how to set your overall expectations.
Jessica Goldfond is the founder of The Shiny Squirrel. Her buyer contacts include Free People, Urban Outfitters, Nordstrom, Topshop, high-end department stores and boutiques nationally and internationally. Clients of the Shiny Squirrels PR services have been featured in editorials including, but not limited to, Vogue, Vogue Italia, Vogue Japan, Marie Clare, Paper Magazine, Nylon, W magazine, Interview, Oyster, and Sports Illustrated. She has also worked with many celebrities including Beyonce, Rhianna, Lady Gaga, and Solange.